Soup For You
product packaging
Task: to develop product packaging based on a character’s personality and to produce a series of retail-ready prototypes
Now introducing, Soup for you! This set of three soups was inspired by Jerry Seinfeld. I wittingly chose each flavor of soup to portray an aspect of Jerry’s relationship with his friends Kramer, Elaine, and George.
Even in the smallest of details, I really enjoyed capturing Jerry’s personality. For example, since Jerry is obsessed with cleanliness, the first heating instruction is to “wash hands thoroughly.” Also, as an Enneagram 1, Jerry’s standards are incredibly high and I wanted this product to reflect his pursuit of perfection. Since Jerry’s personality is very structured, I designed within a geometric style.
