Grill Master's Pizza
food truck branding
Task: to develop a logo, truck wrap, packaging, and menu for a new food truck
Grill Master’s Pizza is inspired by my Dad. Every Sunday night, he would make pizza for my family and over the years, he mastered the art of pizza, experimenting with dozens of different combinations of toppings, homemade sauces, and kinds of dough.
Like my Dad’s story, I wanted the brand’s personality to portray a homegrown sincerity, as well as a hint of romantic sophistication.
Project Process Book
